
Bodymark Ecomm Refresh
Creative Direction
To give Bodymark’s digital presence a much-needed glow-up, I partnered with Studio Kay to overhaul the brand’s ecommerce photography. The goal: replace dated, photoshopped assets with fresh, high-quality imagery that not only follows platform best practices but actually shows off the product’s quality. We focused on clean, premium visuals that help set Bodymark apart from lower-end competitors in the temporary tattoo space. We also captured seasonal and occasion-based content that the brand can tap into across Amazon storefronts, social, and paid ads—all designed to boost both perception and performance.
PDP Before & After
Bright & fun art direction
Hand drawn tattoo art for relatability
Ability to see product on skin
Brand Creative Front and Center
Clear Visual Hierarchy

Use Cases
Client: Bic
Creative Direction: Becca McFarlane
Photography: Edward Ramirez
Art Direction: Lisa Yang
Production Studio: Studio Kay
Producer: Chloé Maurice
Graphic Design: Kasia Tomcyzk
Copy: Ali Haberstroh