Bodymark Ecomm Refresh

Creative Direction

To give Bodymark’s digital presence a much-needed glow-up, I partnered with Studio Kay to overhaul the brand’s ecommerce photography. The goal: replace dated, photoshopped assets with fresh, high-quality imagery that not only follows platform best practices but actually shows off the product’s quality. We focused on clean, premium visuals that help set Bodymark apart from lower-end competitors in the temporary tattoo space. We also captured seasonal and occasion-based content that the brand can tap into across Amazon storefronts, social, and paid ads—all designed to boost both perception and performance.

PDP Before & After

  • Bright & fun art direction

  • Hand drawn tattoo art for relatability

  • Ability to see product on skin

  • Brand Creative Front and Center

  • Clear Visual Hierarchy

Use Cases

Client: Bic

Creative Direction: Becca McFarlane

Photography: Edward Ramirez

Art Direction: Lisa Yang

Production Studio: Studio Kay

Producer: Chloé Maurice

Graphic Design: Kasia Tomcyzk

Copy: Ali Haberstroh