CANAL BINGO

Montrealers, and those familiar with Montreal, know that we thrive in the summer time. We love a piknic, an apéro, and languishing in the sun. We especially love doing all these things nearby our beloved Lachine Canal. Canal Bingo was a game I created initially for my friends and I to play as means to justify spending our afternoons in our favourite spot. It wasn’t long before others heard of our game and full fledged competition had started in the neighbourhood, along with a visual identity, OOH advertisements, and a dedicated social media account. This was a self initiated project I created as means to unwind from work…by doing more work.

Thankfully I love what I do

Client: Friendship

Creative Direction & Design: Becca McFarlane

Photography: Becca McFarlane