Freehand Tattoo Marker

Inkbox needed new packaging when they developed a new formulation and expanded their product line for the popular Freehand Tattoo Marker. We collaborated to create a fresh visual language for the product's brand identity. This involved designing a completely new packaging system with custom structural elements and introducing a new typographic treatment.

Client: Inkbox

Creative Direction: Stephen Smith

Art Direction, Packaging Design & Typography: Becca McFarlane

Photography: Vai Yulaw