Inkbox Summer 2025 Campaign
Creative Direction
For Inkbox’s Summer 2025 campaign, I partnered with Merkley and Partners and director duo Sacred Pact to create a dynamic suite of stills and video assets spanning DTC, paid media, social, and CRM. Shot run-and-gun style across Brooklyn, the campaign channels the carefree spirit of summer—spontaneous, real, and full of warmth—while spotlighting the expressive, impermanent nature of Inkbox tattoos.
My goal was to bring back the fun, bold energy that made Inkbox stand out, while still staying within the new BIC brand guardrails. It had to feel cool but never too polished, authentic but still brand-safe. We found that sweet spot—something playful, expressive, and made to connect with our audience.
Inkbox Presents: Seize the Summer
The best summer days don’t follow a plan—they unfold. A quick bite turns into a new destination, a chance encounter leads to an unexpected adventure. Before you know it, it’s midnight, you're at a house party, and what started as nothing became everything. This is summer at its best—unpredictable, electric, and unforgettable. Seize it.
Client: Bic
Creative Direction & Graphic Design: Becca McFarlane
Directors: Sacred Pact
Director of Photography: Maddy Talias
Photographer: Elena Mudd
Art Director: Hyeona Kim
Agency Partner: Merkley & Partners
Line Producer: Sally Khim
Stylist: Chanti Walker
MUA: Tatiana Sada