
Playboy x Inkbox
Design & Art Direction, Packaging Design, Graphic Design
Playboy and Inkbox are two brands that embody unbridled self-expression. Our key messaging, "PURSUE YOUR PLEASURE," challenged us to develop an exciting visual campaign that was uplifting and fun while rooted in empowerment through expression. Creating a through-line between both brand identities, effortlessly showcasing inclusivity, diversity, body positivity, and sex positivity without feeling forced, pandering, or inauthentic.
Brand Collab Design Style Guide

Client: Inkbox
Creative Direction: Sarah Harvey
Art Direction, Visual Identity & Packaging Design: Becca McFarlane
Photography: Vai Yulaw