In 2019 I got to design the merchandise assortment for Sharon Van Etten's Remind Me Tomorrow World Tour. I collaborated with the artist and her management to establish design direction, imagery, color palette, and potential merchandise items. I worked with The Cardboardbox Project's management to source items and collaborated with manufacturers to achieve the desired outcome for each print.
A priority for Sharon was to cohesive look the merchandise display at the shows. A key factor was focusing on a limited color palette. We chose a desaturated blue hue from the album "Remind Me Tomorrow" artwork. I decided to keep it analogous with bluish greys, white, and black, adding a pop of red to create intrigue. Aesthetically, we referenced the late 1970s to early 1980s glam rock and punk look.
Sharon Van Etten
Remind Me Tomorrow TOUR ASSORTMENT
Client: Sharon Van Etten (Mick Management)
Art Direction: Aaron Seligman & Becca McFarlane
Design & Photography: Becca McFarlane