Creative Direction Brand & Culture
Projects
illustration
About
Photo Credit: StudioKay Montreal 2025
I’m a creative director, designer, and illustrator. I make visuals and narratives that live in people’s everyday lives, and I love what I do. I focus on work that feels intentional, honest, and built to last. In a world of constant visual noise, I try to make things that people remember.
With a background in fine arts and early years spent working in live production and live entertainment, I’m drawn to projects that sit at the intersection of culture and visual storytelling. I am a hands-on creative leader specializing in brand identity development, packaging desig, and illustration.
Based in Montreal, working globally.
Thank you for taking the time to look through my work. If you want to collaborate on a project, I would love to hear from you!
contact me
Becca McFarlane
Creative Direction Brand & Culture
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©Becca McFarlane 2026