During my time as Lead Designer at The Cardboard Box Project, I had the opportunity to develop and design the first official piece of merchandise for Joe Keery’s musical project, DJO.

The design evolved through direct collaboration between myself, CBP Creative Director Aaron Seligman, and Joe as we worked toward something that felt closer authentic to the concept of the album as well as appealing to DJO’s fanbase.

Created in early 2021 during lockdown, I was largely left to my own devices while developing the concept, which included convincing my husband to step in as the hand model and designing custom lettering that became the centerpiece of the hoodie.

Only 300 were printed and they sold out almost immediately. The design still surfaces occasionally on Redbubble and other pirate merch sites. I‘ve chosen to take this as a compliment.