When Inkbox introduced a new formulation and expanded the Freehand Tattoo Marker line, the packaging and brand needed to evolve alongside it.

Working in collaboration with Design Director Stephen Smith, we developed a new visual language and packaging system that reflected the expressive nature of the product. The design leans into bold typography and hand-drawn elements that echo the immediacy of drawing directly on skin.

Illustration and a hand-drawn wordmark shape the graphic language of the system. The lettering was created by writing with my non-dominant hand in marker, giving it the loose, frenetic quality of drawing directly on skin.

The final system brought clarity to a growing product line while reinforcing Inkbox’s identity as a brand built around creativity and self-expression.