The Inkbox x Playboy collaboration brought together two brands built around unapologetic self-expression. Guided by the platform Pursue Your Pleasure, the project explored a shared visual language that felt bold, playful, and unmistakably confident.
I developed the collaboration’s visual framework, including a combined logo system, packaging design, and the campaign style guide. The work balanced Playboy’s iconic visual language with Inkbox’s tattoo culture, creating a system that could move easily between product, digital, and campaign environments.
Alongside the brand system, I developed the visual direction for the photoshoot and art directed the campaign imagery on set. The resulting visuals celebrate individuality, body positivity, and pleasure in a way that feels natural to both brands.