Becca McFarlane

Creative Direction Brand & Culture

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illustration

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Playboy x Inkbox

Pursue Your Pleasure

Exploring self-expression through tattoo culture and Playboy iconography.


Art Direction | Brand & Packaging Design





The Inkbox x Playboy collaboration brought together two brands built around unapologetic self-expression. Guided by the platform Pursue Your Pleasure, the project explored a shared visual language that felt bold, playful, and unmistakably confident.

I developed the collaboration’s visual framework, including a combined logo system, packaging design, and the campaign style guide. The work balanced Playboy’s iconic visual language with Inkbox’s tattoo culture, creating a system that could move easily between product, digital, and campaign environments.

Alongside the brand system, I developed the visual direction for the photoshoot and art directed the campaign imagery on set. The resulting visuals celebrate individuality, body positivity, and pleasure in a way that feels natural to both brands.












Creative Direction:
Sarah Harvey Art Direction & Design: Becca McFarlane
Photography: Vai Yu Law Production: Rasheem Carty-gardner MUA & Hair: Ms.Myles Styling: Katie Goodfellow

Becca McFarlane

Creative Direction Brand & Culture



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