Becca McFarlane
Creative Direction Projects
illustration
About
Sharon Van Etten
Art Direction | Brand Design
For Sharon Van Etten’s Remind Me Tomorrow tour, the goal was to translate the visual language of the album into a cohesive merchandise collection.
Working closely with Sharon and her team, we developed a direction that felt aligned with the tone of the record. The collection draws from the album’s desaturated palette, balancing soft blues, greys, and black with small hits of red, and referencing the visual language of the late 70s and early 80s diy & punk music scene.
The designs were intentionally restrained, allowing typography and graphic moments to carry the mood and allow for a bigger impact as a collection. The result was a authentic collection of merchadise that extended the world of the album into something fans could take with them.
Remind Me Tomorrow Tour Assortment
Art Direction | Brand Design
Working closely with Sharon and her team, we developed a direction that felt aligned with the tone of the record. The collection draws from the album’s desaturated palette, balancing soft blues, greys, and black with small hits of red, and referencing the visual language of the late 70s and early 80s diy & punk music scene.
The designs were intentionally restrained, allowing typography and graphic moments to carry the mood and allow for a bigger impact as a collection. The result was a authentic collection of merchadise that extended the world of the album into something fans could take with them.
Art Direction & Design: Becca McFarlane
Created at The Cardboardbox Project
Created at The Cardboardbox Project